Pages that bring traffic
Search Console and analytics show which pages attract visitors and which queries they rank for. Those pages are protected.
Redesigns · Dubai, UAE
Website redesign in Dubai, without losing the Google traffic you already have
We start by telling you whether your current site needs a rebuild at all. When it does, we map every old URL, keep what already ranks and launch a site your team can finally update.
- 4.7 Google rating
- 200+ clients
- 2018 in Dubai
45 minFixed written quote
Repair or rebuild
The honest answer comes before the quote
Many Dubai businesses that ask for a redesign do not need a new website. They need a faster one, a clearer homepage or a navigation that makes sense. Others genuinely need to start again. This table is roughly how we tell the difference.
| What you are seeing | Often fixable | Usually means rebuild |
|---|---|---|
| The site is slow | Oversized images, no caching, too many plugins | The theme or platform itself is heavy and outdated |
| It looks dated | New homepage, typography and imagery on a sound structure | Every template is inconsistent and cannot be restyled cleanly |
| Few enquiries | Unclear calls to action, weak copy, no WhatsApp option | The structure does not reflect what you sell today |
| Hard to update | Editors need training and a few new content blocks | Content is hard coded and every change needs a developer |
| Broken on mobile | A handful of templates with layout bugs | The site was never designed for small screens |
| No Arabic, or poor Arabic | Rarely a small fix | Right to left support usually needs to be designed in |
Not sure which column you are in? Our article on signs your website needs a redesign walks through a self check.
What we review first
The audit behind every redesign recommendation
Before recommending anything, we look at the evidence your current site already holds. A redesign that ignores it starts from zero on purpose.
Pages with links
Pages that other websites link to carry authority. Deleting them without a redirect throws that away.
Speed and mobile issues
We measure real loading behaviour to separate problems a rebuild solves from problems a better setup solves.
Where enquiries come from
Forms, calls and WhatsApp clicks. If tracking is missing, we say so, because it changes how we judge the current site.
Protecting SEO
How we keep your search equity through a redesign
The most expensive redesign mistake is invisible on launch day. The new site looks better, but some time later organic enquiries have dropped because old URLs now return errors. Google’s guidance on site moves recommends server side permanent redirects from each old URL to its new one, and notes that 301 and other permanent redirects do not cause a loss in PageRank. We treat that mapping as a deliverable, not an afterthought.
- A full inventory of old URLs, from the sitemap, a crawl and analytics
- A redirect map pairing each old URL with the most relevant new page, never a blanket redirect to the homepage
- Page titles, headings and content that ranked, carried over or improved rather than discarded
- Internal links updated to point directly at new URLs, so visitors avoid redirect hops
- The staging site hidden from search engines until launch, then opened up
- New sitemap submitted and Search Console watched for crawl errors after launch
Easy to miss
Old links that live outside your website
Redirect maps usually cover the pages search engines know about. In the UAE, plenty of traffic arrives through links nobody remembers creating. List these before the old site is switched off.
- Final URLs in Google Ads and Meta campaigns, which keep sending paid clicks to old pages until someone updates them
- QR codes printed on brochures, property flyers, exhibition stands and menus
- Links in email signatures, newsletters and automated email sequences
- Your Google Business Profile website and appointment links
- Directory listings, free zone company directories and partner websites
- Links in social media bios and pinned posts
A redesign should add to what your old site earned in search, not quietly reset it.
How a redesign runs
Seven steps from audit to a stable new site
A redesign follows the same six stages as a new build, with extra steps at the start and the end that a new website does not need.
Audit and recommendation
Traffic, links, speed, tracking and content reviewed. You get a clear recommendation: repair, partial redesign or rebuild, with a fixed written quote.
Access and backups
Domain, hosting, analytics and Search Console access confirmed, and a full backup of the current site taken before anything changes.
Content decisions
Every page marked keep, rewrite, merge or remove. We write the new and rewritten copy.
Design approval
New designs for every key template on desktop and mobile. Nothing is built until you approve them.
Build with the redirect map
The new site is developed on staging with redirects prepared and tested against the full URL list.
Testing and launch
Real devices and browsers, forms and tracking, redirects checked in bulk. Then domain, SSL and sitemap submission.
Monitoring and handover
Search Console checked for errors after launch, training and a recorded walkthrough for your team, and a support window.
Avoid these
Redesign mistakes that cost businesses traffic and enquiries
If you are planning a redesign with anyone, keep this list close.
Changing every URL for tidiness
Cleaner URLs are fine, but only with redirects. If the old structure works, keeping it removes a whole category of risk.
Launching with search engines blocked
A staging setting that tells search engines not to index the site is sometimes carried into the live site. Check it on launch day.
Forgetting the tracking
Old analytics and ad conversion tags removed with the old theme mean you cannot compare before and after.
Deleting blog posts that rank
An old article can be a steady source of visitors. Refresh it and keep its address rather than dropping it for looking dated.
Designing for the board, not buyers
A redesign driven by internal taste instead of how customers use the site often looks better and performs worse.
Leaving ownership unresolved
A redesign is the ideal moment to move the domain, hosting and logins into your company’s name. Do not repeat the old arrangement.
Selected work
Sites built for audiences that expect a lot
A listed developer speaking to investors and residents at once, a school serving families across multiple campuses and a bilingual rehabilitation practice. For sector specific advice, see our pages on construction website design and law firm website design. If traffic is the main worry, pair the redesign with SEO services.
Website · Property development · Abu Dhabi
Modon Holding
An ADX listed holding company building master planned communities, with a site that holds investors and residents at once.
modon.com
Website · Education · Dubai
Diyafah International School
One of Dubai's most diverse schools, 2,400+ students and 40+ nationalities, connected across campuses.
aldiyafah.com
Website · Healthcare · Dubai
HMS FMCE
A Dubai rehabilitation and physiotherapy practice with one properly bilingual site in English and Arabic.
hmsfmce.comStraight answers
Frequently asked questions
Will a redesign hurt my Google rankings?
It can if URLs change without redirects, or if content that ranked is removed. A careful redesign maps every old URL to its new address with permanent 301 redirects, keeps valuable content and checks Search Console after launch. Google states that 301 and other permanent redirects do not cause a loss in PageRank.
Can you fix my current site instead of rebuilding it?
Often, yes. Send us the address and we will say honestly whether it is worth repairing. Sometimes improving speed, restructuring the navigation and rewriting the homepage is enough, and that is a much smaller job than a rebuild.
Do we have to change platform?
Not necessarily. If your site is on WordPress and the problems are the theme and plugins, a new custom theme on the same platform may be the right call. We recommend moving platform only when the current one is the cause of the problems.
Can we keep our existing content?
Yes, where it earns its place. We review every page for traffic, links and usefulness, keep what performs, rewrite what is thin and merge pages that compete with each other. Copywriting for new and rewritten pages is included.
What if the previous agency controls our domain or hosting?
This is common and fixable, but start early. Ask them in writing to transfer the domain and hosting to your company's name. We can advise on what to request, and after the redesign every login is registered to you.
What does a website redesign cost in Dubai?
It depends on how much of the site changes, how many pages need redirects and rewriting, and whether integrations move too. You get a fixed written quote, scoped to you, usually within 45 minutes during business hours.
Sources
- Google Search Central: Site moves with URL changes accessed 13 September 2026
Photo: EditQ, CC0, via Wikimedia Commons · Photo: Jeff Sheldon, CC0, via Wikimedia Commons
Fixed price, in writing
Send your brief. Get a scope and a price within 45 minutes.
- One fixed number, agreed in writing before work starts
- You approve the full design before development begins
- Your domain, hosting, CMS and code stay in your name
- English and Arabic, built properly right to left
Got it. Your quote is being written now.
In business hours you will have it within 45 minutes. Check your inbox for the confirmation.