Industries · Education
Websites for Dubai schools and nurseries that take a family from first search to a booked tour, keep current parents informed and give every campus its own clear place.
The admissions journey
Choosing a school in Dubai is a long decision, usually shared by more than one family member and sometimes made from another country before they relocate. The website is visited again and again across that decision, and each visit has a different question. Structure the site around those questions and admissions gets fewer repeat calls.
Parents compare curriculum, location, inspection rating and fees. If any of those takes more than a click to find, the school drops off a shortlist it never knew it was on.
Next come class sizes, languages taught, learning support, transport routes and what a normal day looks like. Real photography of your own campus does far more here than stock images of children in a generic classroom.
A tour form that asks for year group, campus and start date, and offers WhatsApp for parents who would rather message than fill in fields.
A clear list of documents, deadlines and the assessment process, with a link straight into your registration system.
Once a child is enrolled the same website becomes a reference for calendars, uniform, policies and contacts, which is where many school sites quietly go out of date.
Inspection context
KHDA, which regulates private education in Dubai, publishes inspection reports from its Dubai Schools Inspection Bureau. Those reports judge schools on a six point scale: Outstanding, Very good, Good, Acceptable, Weak and Very weak.
In the published report, Good is described as the expected level for every school in the UAE and Acceptable as the minimum level. Parents who know that read a rating with more nuance than a single word suggests, so the page should explain it too.
Rather than a badge alone, we design a short section that states the rating, the inspection year and links to the published report. A rating that can be checked is more persuasive than one that simply sits in the header.
An old rating left on the homepage after a new inspection causes awkward questions at open days. The rating lives in one CMS field used across the site, so changing it once updates every page.
Inspection reports also cover areas such as teaching and assessment, curriculum, and the protection, care and support of students. Pages about those areas can show evidence from your own school life, written by us with your leadership team, never invented.
How a school refers to its inspection outcome is your leadership’s decision. Check any KHDA guidance that applies to your school before publishing.
Multiple campuses
Diyafah International School is one of Dubai’s most diverse schools, with more than 2,400 students from over 40 nationalities across multiple campuses. Students, parents and staff are spread across those campuses, so the website had to work as the connective tissue for the whole institution rather than as a brochure for one building.
That meant thinking about audiences before pages. A prospective parent, a current parent looking for the term calendar and a teacher applying for a job all arrive at the same homepage and need three different next steps.
Who the site serves
Curriculum, fees, inspection context, tours and the application steps, in English and Arabic.
Term dates, events, uniform, transport, policies and a clear route into the parent portal you already use.
Clubs, trips, results days and the achievements the school is proud of, updated by staff rather than waiting for an agency.
A careers page that shows the culture, explains how to apply from abroad and routes applications to the right person.
The school year
School websites rarely fail at launch. They fail in the second term, when the calendar still shows last year’s dates and the news page stopped at sports day. The fix is deciding who owns each recurring update and making that update small. Dubai schools follow different curricula and academic calendars, so the owners and timings below are a starting point to adjust, not a rule.
| Recurring update | Usually owned by | How the build makes it easy |
|---|---|---|
| Term dates and events | School office | One calendar entered once, shown on campus pages and the homepage, with past events hiding themselves |
| Admissions status by year group | Admissions team | A simple open, waiting list or full setting per year group and campus, shown beside the tour form |
| News and achievements | Marketing or a named teacher | A news template that needs a title, photo and a few lines, with approval before publishing |
| Policies and letters | Principal’s office | Documents uploaded to one library and linked, so the old version is replaced everywhere |
| Inspection rating | Leadership | A single field and report link updated after each inspection |
Handover includes training for each of these roles plus a recorded walkthrough, so a new office manager in January can pick up the calendar without calling us.
Selected work
Website · Education · Dubai
One of Dubai's most diverse schools, 2,400+ students and 40+ nationalities, connected across campuses.
aldiyafah.comScoping checklist
Photos of children and admissions forms both involve personal data, so the site’s privacy policy and consent wording matter more than on most business sites. Our PDPL website privacy checklist covers the website side, and the bilingual website guide explains what proper Arabic support involves. Most schools start with our website design service; if the current site mostly needs structure and speed, look at a website redesign. Schools with registration or portal integrations may need custom web development.
Straight answers
Parents in Dubai look for it, and KHDA publishes inspection reports that judge schools on a six point scale from Outstanding to Very weak. Whether and how you display your rating is a decision for your leadership team; we design a place for it and for a link to the published report.
Yes. Enquiry and tour forms ask for year group, campus and preferred start date, then send the family to your admissions team or registration system with the source recorded. We can also connect an existing admissions platform rather than replacing it.
Usually one site with a clear campus section, so the school brand, admissions process and news are shared while fees, curriculum, transport and contacts sit on each campus page. We work through the choice with you during Discovery.
Yes. The CMS gives admissions, marketing and campus office staff their own permissions, so news, calendars and events can be updated without affecting other pages. Handover includes training and a recorded walkthrough for new staff.
Yes. Fully bilingual Arabic and English with proper right to left layout, including forms and the calendar, so Arabic speaking parents get the same information at the same time.
It depends on the number of campuses, languages and integrations such as admissions or parent platforms. You get a fixed written quote, scoped to you, within 45 minutes during business hours, with no obligation.
Fixed price, in writing
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